Paid Media · X Ads

X Ads

Spend, efficiency, and conversion outcomes from X Ads — current 30 days vs prior 30 days.

Healthy

Performance KPIs

Period: last 30 days · vs prior 30 days

Spend

+16.3%

Spend

SAR 22.8K

Impressions

+10.3%

Impressions

6.40M

CPM

SAR 3.56+5.3%

Clicks

+14.5%

Clicks

38.0K

CTR

0.59%+3.5%

CPC

SAR 0.60+1.7%

Conversions

+23.5%

LF Conversions

420

CPA (LF)

SAR 54.29-5.8%

CVR (LF)

1.11%—

All Conv.

980—

Upper Funnel

560—

Reach

+9.1%

Reach

2.40M

Frequency

2.67+1.1%

Video Engagement

+17.6%

Video Views

1.20M

Cost / View

SAR 0.019—

Completion

34.1%—

Landing Page Views

+19.5%

LPV

18.4K

Cost / LPV

SAR 1.24-2.4%

LPV Rate

48.4%—

Spend & Conversions

Daily — last 30 days

Click Volume

Daily clicks

Top Campaigns

Ranked by spend
CampaignSpendImpr.ClicksCTRConv.CPA
Trend-Takeover-SixFlagsSAR 8.4K2.20M12.4K0.56%140SAR 60.00
Promoted-Tweets-HypeSAR 5.6K1.40M9.8K0.70%120SAR 46.67
Video-Pre-Roll-SportsSAR 4.2K1.10M6.4K0.58%80SAR 52.50
Spaces-SponsorshipSAR 2.8K820.0K5.2K0.63%50SAR 56.00
Conversation-CardsSAR 1.8K880.0K4.2K0.48%30SAR 60.00