Ecosystem
QIC · QC · Assets, side by side
How the three engines of Qiddiya contribute to audience progression — and where to focus next.
Contribution to Audience Progression
QIC+6 pp
Build Confidence
Credibility, progress, national scale, partnerships, institutional trust.
Funnel
Dream → Consider
Score
78/100
Primary KPIs
SOVSentimentInvestor mentionsVision 2030 alignment
Top channels
TVPRLinkedInPan-Arab Press
Top content
Progress reelsLeadership keynotesPartnership announcements
Top issue
Earned media share-of-voice flat vs. previous quarter.
QC+4 pp
Build Destination Desire
Destination desire, understanding, planning intent, city storytelling.
Funnel
Full funnel
Score
71/100
Primary KPIs
ReachVTRPlanning page visitsApp installs
Top channels
YouTubeProgrammaticInstagramSEO
Top content
Cinematic city filmsAerial flythroughsPlanning explainer
Top issue
Consideration audiences not progressing to planning pages.
Assets+9 pp
Build Relevance & Action
Personal relevance, reasons to engage, ticketing, registration, repeat, share.
Funnel
Consider → Advocacy
Score
84/100
Primary KPIs
CPQATicketing intentCRM matchAdvocacy actions
Top channels
TikTokMetaSearchCRM
Top content
POV rideCreator-ledCountdownAR lens
Top issue
Janadriyah retargeting pool below planning benchmark.