Measurement & Governance
One source of truth
KPI owners, definitions, data lineage and the decisions made along the way.
| KPI | Owner | Source | Cadence | Status |
|---|---|---|---|---|
| Audience Progression | Strategy Lead | BI Warehouse | Weekly | Healthy |
| Qualified Reach | Media Lead | DV360 + Meta + TikTok | Daily | Healthy |
| CPQA | Performance Lead | GA4 + CAPI | Daily | Warning |
| Lead-to-CRM | CRM Lead | Salesforce | Daily | Warning |
| Sentiment | Brand Lead | Listening tool | Weekly | Healthy |
| Pixel + CAPI health | Data Eng. | All platforms | Daily | Warning |
Naming & UTM compliance
Campaign naming94%
UTM quality88%
Asset taxonomy97%
Audience taxonomy91%
Decision log
- May 14Approved Snapchat CAPI lead form simplification — owner CRM Lead.
- May 10Six Flags creative refresh approved — 4 new POV cuts.
- May 02Janadriyah Arabic creator expansion approved — 12 creators KSA-first.
- Apr 28Aquarabia bundle test moved to A/B; success metric = registrations.