Executive Overview · KSA · Q1 2026Audience Progression, Not Just Delivery
Reach builds the base. Progression moves the audience. Track how QIC, QC, and Assets convert attention into intent and action.
Connected Sources
Total Reach
47.2M
Qualified Reach
18.4M
Spend
SAR 38.9M
Engagement Rate
5.8%
Video Completion
54%
Search Demand
+62%
Website Visits
2.41M
App Installs
184K
Leads
48.2K
CPQA
SAR 11.20
Ticketing Intent
182K
Progression Rate
31%
CRM Match Rate
84%
Advocacy Actions
131K
Audience Progression Score
From Awareness to Intent and Action
67
/ 100
Where Momentum Is Building
QIC · QC · AssetsBuild Confidence
Dream → Consider
78
+6 ppTop issue · Earned media share-of-voice flat vs. previous quarter.
Build Destination Desire
Full funnel
71
+4 ppTop issue · Consideration audiences not progressing to planning pages.
Build Relevance & Action
Consider → Advocacy
84
+9 ppTop issue · Janadriyah retargeting pool below planning benchmark.
Reach Builds the Base, Progression Moves the Audience
Volume and conversion by stageDream
38% conv.12.4M
CPA SAR 0.42
Add branded recall layer in Programmatic and YouTube bumpers.
Consider
31% conv.4.7M
CPA SAR 2.18
Publish 8 long-form Arabic guides answering top search queries.
Purchase
22% conv.1.46M
CPA SAR 18.40
Tighten Snapchat lead form fields; route to CAPI within 60s.
Loyal
41% conv.318K
CPA SAR 9.10
Test bilingual onboarding for app installs from KSA expats.
Advocacy
27% conv.131K
CPA SAR 6.30
Launch attendee-first AR lens within 48h of event close.
What Needs Attention
Snapchat lead-to-CRM only 64%
Lead form fields too long; route through CAPI within 60s to lift acceptance.
Six Flags search content gap
Top 12 queries surface competitor content. Refresh Arabic SEO answers this week.
Aquarabia retargeting pool thin
0.9M pool — below 1.2M target. Add YouTube view audiences upstream.
Want-it-all Families drop at Consider
Planning page bounce 58%. Test Arabic-first hero + bundle clarity.
Next Best Actions
Retarget Qiddiya City video viewers
QCAudience watched 50%+ but didn't reach planning pages. Build 1.4M lookalike.
Refresh search content
Six FlagsPublish 8 long-form Arabic guides answering top ticketing and FAQ queries.
Expand creator content
FamiliesBrief 6 KSA family creators on stress-free planning narrative. 4-week sprint.
Stage 72h pre-event burst
MotorsportsConcentrate Snapchat + Programmatic with countdown creative for ticketing.
CPQA dropped 8% week-over-week
Driven by Motorsports countdown creative shifting Snapchat conversion lift.
Advocacy +27% after AR lens
Six Flags AR lens picked up 84K shares in 5 days, lifting UGC volume across TikTok.
Branded search +62%
Hero film on YouTube correlates with branded query lift in Riyadh metro.