Paid Media · TikTok Ads

TikTok Ads

Spend, efficiency, and conversion outcomes from TikTok Ads — current 30 days vs prior 30 days.

Healthy

Performance KPIs

Period: last 30 days · vs prior 30 days

Spend

+13.6%

Spend

SAR 184.0K

Impressions

+12%

Impressions

52.40M

CPM

SAR 3.51+1.4%

Clicks

+15.1%

Clicks

412.0K

CTR

0.79%+2.6%

CPC

SAR 0.45+0%

Conversions

+31.9%

LF Conversions

6.2K

TikTok is awareness-led — expect higher CPA than search/social DR.

CPA (LF)

SAR 29.68-13.9%

CVR (LF)

1.50%—

All Conv.

12.4K—

Upper Funnel

6.2K—

Reach

+12.6%

Reach

22.40M

TikTok is awareness-led by default — reach matters as much as clicks.

Frequency

2.34-0.4%

Video Engagement

+19.5%

Video Views

18.40M

Cost / View

SAR 0.010—

Completion

28.4%—

Landing Page Views

+20.7%

LPV

268.0K

Cost / LPV

SAR 0.69-5.5%

LPV Rate

65.0%—

Spend & Conversions

Daily — last 30 days

Click Volume

Daily clicks

Top Campaigns

Ranked by spend

Campaign	Spend	Impr.	Clicks	CTR	Conv.	CPA
Spark-Creators-Hype	SAR 52.4K	18.40M	124.0K	0.67%	1.8K	SAR 29.11
TopView-SixFlags-Launch	SAR 38.8K	12.90M	78.0K	0.60%	900	SAR 43.11
InFeed-FamilyPlan	SAR 28.4K	8.40M	84.0K	1.00%	2.1K	SAR 13.52
Branded-Hashtag-Qiddiya	SAR 22.1K	6.20M	52.0K	0.84%	700	SAR 31.57
InFeed-Aquarabia-Splash	SAR 18.2K	4.80M	38.0K	0.79%	600	SAR 30.33