Social Listening

Conversation, sentiment and advocacy

How audiences talk about Qiddiya, its assets and creators — and what drives the conversation.

Share of voice

38%

+6%

Sentiment (pos.)

79%

+5%

Mentions

184K

+22%

Advocacy score

84

+9%

Sentiment trend

Top themes

  • Falcon's Flight POV↑
  • City progress aerials↑
  • Family bundle pricing↑
  • Driver line-up↑
  • Heritage memories↑

Audience questions

  • When does the park open?
  • Are tickets refundable?
  • Halal food options?
  • Stroller-friendly paths?
  • Parking near venues?

Competitor SOV

  • Qiddiya38%
  • Diriyah22%
  • NEOM19%
  • Red Sea14%
  • Others7%