Paid Media · Snapchat Ads

Snapchat Ads

Spend, efficiency, and conversion outcomes from Snapchat Ads — current 30 days vs prior 30 days.

Healthy

Performance KPIs

Period: last 30 days · vs prior 30 days

Spend

+9.3%

Spend

SAR 96.4K

Impressions

+8.8%

Impressions

28.40M

CPM

SAR 3.39+0.3%

Clicks

+10.9%

Clicks

142.0K

CTR

0.50%+2%

CPC

SAR 0.68-1.4%

Conversions

+20%

LF Conversions

4.2K

CPA (LF)

SAR 22.95-8.9%

CVR (LF)

2.96%—

All Conv.

7.4K—

Upper Funnel

3.2K—

Reach

+8.3%

Reach

11.80M

Frequency

2.41+0.8%

Video Engagement

+13.5%

Video Views

8.40M

Cost / View

SAR 0.011—

Completion

31.2%—

Landing Page Views

+12.6%

LPV

104.0K

Cost / LPV

SAR 0.93-2.1%

LPV Rate

73.2%—

Spend & Conversions

Daily — last 30 days

Click Volume

Daily clicks

Top Campaigns

Ranked by spend
CampaignSpendImpr.ClicksCTRConv.CPA
AR-Lens-SixFlagsSAR 28.4K8.40M36.0K0.43%900SAR 31.55
Snap-Story-TicketsSAR 22.1K6.20M34.0K0.55%1.4KSAR 15.78
Collection-FamilyPlanSAR 18.8K5.40M28.0K0.52%800SAR 23.50
AR-Lens-AquarabiaSAR 14.6K4.10M22.0K0.54%600SAR 24.33
Snap-Discover-HypeSAR 12.5K4.30M22.0K0.51%500SAR 25.00