Data Quality
What the dashboard knows
Connected sources, refresh status and the technical fixes that protect decision quality.
| Source | Last refresh | Note | Status |
|---|---|---|---|
| GA4 | 2 min ago | All events firing | Healthy |
| Google Ads | 5 min ago | Auto-tag verified | Healthy |
| DV360 | 12 min ago | Backfill in progress | Syncing |
| Meta CAPI | 8 min ago | Match quality 6.4 — below 7.0 target | Warning |
| TikTok Events API | 4 min ago | Match quality 7.8 | Healthy |
| Snapchat CAPI | 11 min ago | Lead delivery latency 92s | Warning |
| X Ads | 9 min ago | — | Healthy |
| 15 min ago | Insight tag verified | Healthy | |
| Salesforce CRM | 3 min ago | Match rate 84% | Healthy |
| Ticketing Platform | 47 min ago | Webhook timeout — investigating | Error |
| App Analytics | 6 min ago | iOS + Android live | Healthy |
| Social Listening | 10 min ago | All queries running | Healthy |
| Offline Visitation | 1 hr ago | Daily batch upload | Syncing |
| OOH Planning | 1 day ago | Weekly refresh cadence | Healthy |
Recommended fixes
Snapchat lead delivery latency
Avg 92s, target <30s. Review server-to-server queue depth.
Meta CAPI match quality 6.4
Below 7.0 threshold. Add hashed phone number to event payload.
Ticketing webhook timeout
Last successful sync 47 min ago. Owner: data eng.
Broken UTMs — Programmatic
1.4% of clicks landed without campaign tag. Update DV360 template.
Duplicate Lead events
0.8% duplicates on Snapchat — dedup window currently 4h, suggest 24h.
Consent gap — App iOS 17
Tracking consent prompt skipped on new install flow. Update SDK.