Audiences
Three audiences, three growth strategies
Outgoing Explorers, Want-it-all Families and Performance Attendees — each with their own message, channel and stage priority.
Outgoing Explorers
Size 3.4M · Stage Consider → Advocacy
Motivation · Novelty, action, social currency, first-look access.
Local / Expat
62% / 38%
Gender
55% M / 45% F
Income
Mid-to-high
Best Asset
Six Flags · Motorsports
Key behaviors
Best channels
Top barriers
Best creative route
POV, behind-the-scenes, first-to-try
Want-it-all Families
Size 2.7M · Stage Consider → Loyal
Motivation · Convenience, variety, trusted planning, stress-free family days.
Local / Expat
71% / 29%
Gender
48% M / 52% F
Income
Mid
Best Asset
Aquarabia · Qiddiya City
Key behaviors
Best channels
Top barriers
Best creative route
Family guide, package explainer, safety credentials
Performance Attendees
Size 1.9M · Stage Dream → Purchase
Motivation · Live events, music, sports, theater, belonging, countdowns.
Local / Expat
58% / 42%
Gender
52% M / 48% F
Income
Mid-to-high
Best Asset
Motorsports · Janadriyah
Key behaviors
Best channels
Top barriers
Best creative route
Countdown, artist/driver spotlight, seat preview