Paid Media · Google Ads

Google Ads

Spend, efficiency, and conversion outcomes from Google Ads — current 30 days vs prior 30 days.

Healthy

Performance KPIs

Period: last 30 days · vs prior 30 days

Spend

+9.6%

Spend

SAR 412.0K

Impressions

+10%

Impressions

38.40M

CPM

SAR 10.73-0.5%

Clicks

+12.9%

Clicks

612.0K

CTR

1.59%+2.6%

CPC

SAR 0.67-2.9%

Conversions

+24%

LF Conversions

28.4K

Google Ads is expected to drive direct response — focus on lower-funnel actions.

CPA (LF)

SAR 14.51-11.6%

CVR (LF)

4.64%—

All Conv.

41.2K—

Upper Funnel

12.8K—

Reach

+11%

Reach

18.20M

Frequency

2.11-0.9%

Landing Page Views

+15.6%

LPV

488.0K

Cost / LPV

SAR 0.84-5.6%

LPV Rate

79.7%—

Spend & Conversions

Daily — last 30 days

Click Volume

Daily clicks

Top Campaigns

Ranked by spend

Campaign	Spend	Impr.	Clicks	CTR	Conv.	CPA
QC-Search-Brand-AR	SAR 84.2K	6.40M	188.0K	2.94%	9.4K	SAR 8.96
Tickets-PMax-KSA	SAR 78.4K	5.90M	142.0K	2.41%	7.8K	SAR 10.05
YouTube-SixFlags-Hype	SAR 56.2K	9.80M	74.0K	0.76%	2.1K	SAR 26.76
Search-NonBrand-Visit	SAR 49.8K	3.20M	86.0K	2.69%	4.4K	SAR 11.32
Discovery-Aquarabia	SAR 38.4K	4.10M	52.0K	1.27%	1.9K	SAR 20.21