Conversion Tracking · KSA

Conversions across Media, GA4 & CRM

Unified view of conversion events, normalized by campaign taxonomy and reconciled against CRM for true business outcomes.

Healthy

Conversion KPIs

Goals · last 30 days

Total Conversions

94.6K

+21%all goals

Ticketing Intent

182K

+19%weighted

Lead Forms

48.2K

+23%submitted

Newsletter Signups

21.4K

+14%verified

App Installs

184K

+17%iOS + Android

Loyalty Joins

9.3K

+31%Qiddiya ID

Conversions by Source

Stacked — paid · organic · CRM-attributed

Data Inputs

Connected sources

  • GA4

    Web events

    Healthy

  • Google Ads

    Search + PMax + YouTube

    Healthy

  • Meta Ads

    FB · IG · Reels

    Healthy

  • TikTok Ads

    Video + Spark

    Syncing

  • Snap Ads

    Snap + AR

    Healthy

  • DV360 / Programmatic

    Display + CTV

    Healthy

  • CRM (Salesforce)

    Leads + Loyalty

    Healthy

  • Campaign Taxonomy

    asset · stage · audience · channel

    Healthy

Campaign Taxonomy

utm_* + custom dimensions

utm_asset

qcsixflagsaquarabiamotorsportsjanadriyah

utm_stage

dreamconsiderpurchaseloyaladvocacy

utm_audience

explorersfamiliesattendees

utm_market

ksagccuaekwqabhglb

utm_channel

tvoohtiktokigsnapytgsprogcreatorscrm

utm_objective

reachengageleadsaleloyalty