Journey
From Awareness to Intent and Action
Five stages, one audience. See volume, conversion, drop-off and next-best moves at every step.
Dream
Creates desire and imagination — first emotional connection with Qiddiya.
Volume
12.4M
Conversion
38%
CPA
SAR 0.42
Drop-off
62%
Top channels
Top creative
Drop-off insight
Audiences exit before searching the brand by name.
Next best action
Add branded recall layer in Programmatic and YouTube bumpers.
Consider
Builds understanding, trust, and relevance about what Qiddiya offers.
Volume
4.7M
Conversion
31%
CPA
SAR 2.18
Drop-off
69%
Top channels
Top creative
Drop-off insight
Planning pages have weak Arabic depth content.
Next best action
Publish 8 long-form Arabic guides answering top search queries.
Purchase
Converts intent into action — registrations, ticketing, leads.
Volume
1.46M
Conversion
22%
CPA
SAR 18.40
Drop-off
78%
Top channels
Top creative
Drop-off insight
Lead-to-CRM acceptance only 64% on Snapchat.
Next best action
Tighten Snapchat lead form fields; route to CAPI within 60s.
Loyal
Builds repeat interest and deeper relationship over time.
Volume
318K
Conversion
41%
CPA
SAR 9.10
Drop-off
59%
Top channels
Top creative
Drop-off insight
App push opt-in below benchmark in expat segment.
Next best action
Test bilingual onboarding for app installs from KSA expats.
Advocacy
Turns experience into sharing, UGC, and recommendations.
Volume
131K
Conversion
27%
CPA
SAR 6.30
Drop-off
73%
Top channels
Top creative
Drop-off insight
UGC tail-off 5 days after attendance peak.
Next best action
Launch attendee-first AR lens within 48h of event close.