Paid Media · Meta Ads

Meta Ads

Spend, efficiency, and conversion outcomes from Meta Ads — current 30 days vs prior 30 days.

Healthy

Performance KPIs

Period: last 30 days · vs prior 30 days

Spend

+7.4%

Spend

SAR 318.0K

Impressions

+9.4%

Impressions

41.80M

CPM

SAR 7.61-1.8%

Clicks

+10.4%

Clicks

488.0K

CTR

1.17%+0.9%

CPC

SAR 0.65-3%

Conversions

+21.5%

LF Conversions

19.2K

Lower-funnel conversions are the primary outcome metric for Meta.

CPA (LF)

SAR 16.56-11.6%

CVR (LF)

3.93%—

All Conv.

28.4K—

Upper Funnel

9.2K—

Reach

+8%

Reach

14.90M

Frequency ≥2.7 — refresh creative or expand audience to avoid fatigue.

Frequency

2.81+1.4%

Video Engagement

+18.5%

Video Views

6.40M

Cost / View

SAR 0.014—

Completion

38.4%—

Landing Page Views

+12%

LPV

372.0K

Cost / LPV

SAR 0.85-4.5%

LPV Rate

76.2%—

Spend & Conversions

Daily — last 30 days

Click Volume

Daily clicks

Top Campaigns

Ranked by spend
CampaignSpendImpr.ClicksCTRConv.CPA
Reels-FamilyPlan-ARSAR 64.4K9.80M102.0K1.04%5.8KSAR 11.10
IG-Explorers-GCCSAR 48.8K7.10M82.0K1.15%3.9KSAR 12.51
FB-Leadgen-TicketsSAR 42.2K5.20M68.0K1.31%4.6KSAR 9.17
Reels-MotorsportsSAR 36.4K6.40M52.0K0.81%1.6KSAR 22.75
IG-Story-SixFlagsSAR 28.8K4.90M44.0K0.90%1.8KSAR 16.00