Paid Media · Programmatic

Programmatic

Spend, efficiency, and conversion outcomes from Programmatic — current 30 days vs prior 30 days.

Healthy

Performance KPIs

Period: last 30 days · vs prior 30 days

Spend

+10.9%

Spend

SAR 142.0K

Impressions

+10.1%

Impressions

78.40M

Programmatic is primarily upper-funnel — focus on reach and viewable impressions.

CPM

SAR 1.81+0.6%

Clicks

+17.1%

Clicks

96.0K

CTR

0.12%+0%

CPC

SAR 1.48-5.1%

Conversion Contribution

+17.1%

All Conversions

4.8K

Conversions assisted by programmatic — typically lower than direct-response platforms.

LF Conv.

1.8K—

Upper Funnel

3.0K—

CPA (LF)

SAR 78.88—

CVR (LF)

1.88%—

Reach

+10.7%

Reach

24.80M

Frequency

3.16-0.6%

Video Performance

+16%

Video Views

9.40M

Completion

72.4%—

Cost / View

SAR 0.015—

Landing Page Views

+18.5%

LPV

64.0K

Cost / LPV

SAR 2.22-6.3%

LPV Rate

66.7%—

Spend & Conversions

Daily — last 30 days

Click Volume

Daily clicks

Top Campaigns

Ranked by spend
CampaignSpendImpr.ClicksCTRConv.CPA
CTV-SixFlags-HypeSAR 42.4K18.40M12.0K0.07%200SAR 212.00
Display-Retarget-VisitSAR 28.8K12.90M32.0K0.25%900SAR 32.00
Audio-Spotify-AnthemSAR 22.1K14.20M8.0K0.06%120SAR 184.16
Display-Prospect-GCCSAR 18.8K11.40M18.0K0.16%280SAR 67.14
CTV-Aquarabia-LaunchSAR 14.6K9.40M4.2K0.04%80SAR 182.50