Channel Performance

Spend

SAR 34

+12%vs prev

Budget

SAR 38.0M

Pacing

0%

Reach

114.30M

+8%vs prev

CPM

SAR 0.00-4%

Frequency

2.7x+2%

Clicks

2.06M

+14%vs prev

CTR

1.80%+6%

CPC

SAR 0.00-3%

Conversions

2

+19%vs prev

CPA

SAR 5.87-8%

CPQA

SAR 5.92-5%

CVR

3.42%

Lower-Funnel

1

Landing Page Views

1.48M

+11%vs prev

Cost / LPV

SAR 0.00

LPV Rate

72%

Channel Contribution

Where the money goes vs. where the conversions come from

% of Spend
26%
16%
15%
12%
11%
10%
9%
% of Lower-Funnel Conv.
28%
40%
13%
19%
TV & Pan-Arab Video
Programmatic
TikTok
YouTube
Google Search
Instagram
OOH & DOOH

Trends

Last 8 weeks across the journey

Spend

Lower-Funnel Conversions

CPA (Lower Funnel)

CTR

Conversion Mix

Total
2
Lower Funnel78%
1
Upper Funnel22%
0

Conversion Funnel

Impressions160.02M

↓ 1.80%CTR

Clicks2.06M

↓ 72.00%LPV Rate

Landing Page Views1.48M

↓ 0.00%CVR (LF)

Lower-Funnel Conversions1

Performance Breakdown

ChannelSpendShareReachCPACPQA
TV & Pan-Arab Video
SAR 7
20%
18.40M——
Programmatic
SAR 4
12%
16.10MSAR 12.80—
TikTok
SAR 4
12%
14.20MSAR 8.20SAR 11.40
YouTube
SAR 3
9%
10.80M——
Google Search
SAR 3
8%
4.40MSAR 18.40SAR 22.10
Instagram
SAR 3
8%
8.40MSAR 11.60SAR 14.10
OOH & DOOH
SAR 2
7%
9.10M——
Creators
SAR 2
7%
12.70M—SAR 10.10
Snapchat
SAR 2
5%
5.60MSAR 9.40SAR 13.20
TikTok Search
SAR 1
2%
3.20MSAR 10.20—
Cinema
SAR 1
2%
800.0K——
Website & SEO
SAR 1
2%
3.80MSAR 6.40SAR 8.20
YouTube Search
SAR 1
1%
1.80M——
X
SAR 0
1%
2.10M——
App
SAR 0
1%
600.0KSAR 5.20SAR 6.80
Audio & Podcasts
SAR 0
1%
1.40M——
CRM
SAR 0
1%
900.0KSAR 2.10SAR 4.40

Key Issues & Insights

Auto-detected from current performance

Snapchat lead-form drop-off

Lead-to-CRM acceptance only 64%. Tighten form fields; route to CAPI within 60s.

Programmatic frequency hot

Frequency 3.6x on Qiddiya City — diminishing returns. Reduce caps, raise creative variety.

TikTok lifting intent +27%

Best-performing channel for Outgoing Explorers. Sustain weekly creative refresh cadence.

Search CPQA below target

Brand+ticket combos converting at SAR 22 CPQA — bid up, expand exact-match coverage.