CRM · CAPI · Lead Gen

Data and conversion health

First-party growth, lead delivery, match quality and the events that power retargeting.

First-party audience

2.84M

+11%

Leads submitted

48.2K

+23%

CAPI match quality

7.4 / 10

+4%

CRM match rate

84%

+3%

Dedup rate

96%

+1%

Consent coverage

91%

+2%

Offline conv. uploads

412K

+9%

Retargeting pool

5.8M

+14%

Event coverage

Server-to-server delivery across the funnel.

PageView

ViewContent

Lead

CompleteRegistration

AddToWishlist

AppInstall

TicketIntent

Purchase

OfflineVisit

RepeatVisit

UGCPost