Assets
Build Relevance and Action
Each Qiddiya asset has a distinct role in moving audiences into intent, attendance, repeat and advocacy.
Qiddiya City
Destination understanding & planning
Spend
SAR 4.2M
Reach
8.1M
Engagement
4.8%
Search
+62%
Actions
182K planning visits
Leads
9.2K
CPQA
SAR 14.20
Retarget pool
1.4M
CRM match
76%
Advocacy
+18%
Top creative
Aerial city film · 0:30
Next move
Push planning content to high-intent search audiences.
Six Flags
Thrill, novelty, first-to-try
Spend
SAR 3.6M
Reach
11.4M
Engagement
6.2%
Search
+44%
Actions
94K ticket interest
Leads
11.8K
CPQA
SAR 9.80
Retarget pool
1.9M
CRM match
81%
Advocacy
+24%
Top creative
POV — Falcon's Flight
Next move
Refresh search content; expand creator pool.
Aquarabia
Family leisure, summer planning
Spend
SAR 2.1M
Reach
6.9M
Engagement
5.1%
Search
+31%
Actions
61K package interest
Leads
7.3K
CPQA
SAR 11.40
Retarget pool
0.9M
CRM match
74%
Advocacy
+12%
Top creative
Family bundle explainer
Next move
Test bundle pricing variants for Want-it-all Families.
Motorsports
Live energy, fandom, countdowns
Spend
SAR 5.4M
Reach
9.7M
Engagement
7.4%
Search
+88%
Actions
128K registrations
Leads
14.6K
CPQA
SAR 7.10
Retarget pool
2.2M
CRM match
86%
Advocacy
+33%
Top creative
Driver countdown reel
Next move
Stage retargeting 72h pre-event for ticket urgency.
Janadriyah
Heritage, national pride, family participation
Spend
SAR 1.8M
Reach
5.2M
Engagement
5.9%
Search
+22%
Actions
44K RSVPs
Leads
5.1K
CPQA
SAR 12.90
Retarget pool
0.6M
CRM match
70%
Advocacy
+14%
Top creative
Heritage moments — short doc
Next move
Expand Arabic creators in Makkah & Madinah regions.